Directory submission is a common term in case of Search Engine Optimization(SEO). This is usually known for off page SEO for a long time. Although the use of Directory submission is not much of a hot cake nowadays, still there are few benefits we can get from this kind of website. However, to get a Domain Authority this specific listing still gives us few results. I will try my best to describe the pros and cons of this directory listing here.
The discussion topics:
- What is Domain authority (DA)?
- What is Directory Submission?
- Why do we need to increase DA?
- Pros and cons of Directory Submission.
What is Domain Authority?
Domain Authority (DA) is an important factor for search engine optimization. Although google does not count this factor as a major one anymore but yet, other search engines still put a major importance toward Domain Authority or DA. This is usually measured by the total activity and the age of the domain. In case of Domain authority the domain age is a big factor. The second big factor for domain authority is backlinks and recognitions from different sources. If you can get a lot of high quality backlinks from different high DA sites, eventually your site will get higher DA. when a website has a higher DA then that website is usually considered as a high quality website for others. Also traffic quality is another factor to get higher DA. So, this is a summary of what is Domain Authority.
What is Directory submission?
Directory submission means putting all the information about your website and link of the website in a listing manner. This way we have to provide the information of the owner and the contact info to the directory listing authorities, usually they verify the listing accuracy using email and sometimes by providing a code. Once you are verified the listing authority keeps your information and publishes the information on their website. Once the listing is done, there are two benefits we get from the listing websites. One, we get a backlink to our website and second, we get our website information published on their website. There are thousands of listing websites we can get online. For more info click here.
Why do we need to increase DA?
As I have explained in the first article that DA is an important factor for Search Engine Optimization (SEO), so the higher your DA number is the better chance you have to get ranking on search engines. Domain authority of a website is between zero(0) to Hundred(100). So the higher means if your DA is 40, that means a lot of people trust your domain and they authenticate that your content is legitimate and authentic. So that makes a validation for the search engines. This way, we can get a better result and a trusted flow(TF) from different sources and websites. In simple words, the higher your DA is the higher Trusted flow will generate toward your website. So that it will increase your website traffic which is a very common goal of almost every website owner.
Pros and cons of Directory Submission
Domain Authority is one of the factors for search engine optimization(SEO). The higher DA you can gain the higher chance you have to rank on search engines. The higher DA you have the higher chance you have to get traffic to your website. The higher visitors you have, the higher chance you have to convert from your traffic.
In this process, the backdraw is that, if we try to get a higher DA by directory submission, there is a chance we can collups without prior notice. So, we should not rely on directory submission all the time. We need to keep trying to get more backlinks from different sources as we can.
According to different SEO experts directory submission is an easy way to get higher DA, but as per it’s cons we should not stop after that. The process of building backlinks should be a continuous process from anywhere we get. But we also should maintain the quality of out backlinks, so that our domain remains strong and our business keep going.